Professional Experience

 

FREELANCE

DIGITAL STRATEGIST & CONTENT CREATOR

2014-2016, 2018-present

  • Create content strategies and write content for web clients

  • Write and manage social media posts, blog posts, email newsletters, and website content

  • Create and manage editorial calendars

  • Manage digital platforms

  • Advise clients on best practices for SEO


POGOTEC, INC

SENIOR MANAGER, CONTENT STRATEGY

2017-2018

  • Created content strategies for blog, customer support content, and social media

  • Conducted digital content audits

  • Created blog posts, marketing email content

  • Edited all digital content copy

  • Participated in brand, product planning advocating for UX and customer focus

  • Assembled content decks for executive oversight

  • Managed the work of Social Media Specialist


ALCATEL MOBILE

SENIOR CONTENT STRATEGIST

2016-2017

  • Conducted content audits to improve SEO results and UX

  • Edited all web content for clarity and SEO

  • Created processes for web content creation, editing, and publication

  • Created product descriptions, marketing copy for web and email

  • Made sure all digital content is consistent, on brand, and in voice

  • Created content strategy for website relaunch


RED DIGITAL CINEMA

SENIOR WEB CONTENT MANAGER

CONTENT TEAM LEAD

2011-2014

  • Managed the work of the content team

  • Created the content strategy and roadmap

  • Created and maintained editorial calendar

  • Conducted yearly content audits to address SEO issues, content accuracy and relevancy

  • Interacted with executives to obtain approvals for content

  • Wrote the news, marketing copy

  • Conducted interviews as part of the video series RED BTS

  • Created paper edits of videos and outlines for stories

  • Maintained relationships with media

  • Edited all content on the website

  • Worked with Creative Services Team to create new image assets for the site

  • Worked with videographers to conduct interviews with directors and cinematographers


Previously

  • Columnist (2015-2017)

  • Freelance Journalist (2000-2007)

  • Ghostwriter (2015)

  • WordPress Project Manager (2008-2011)

  • Front End Developer (2007-2011)


EDUCATION

Bachelor of Arts, English Literature, Vanderbilt University

PERSONAL INTERESTS

Minimalism / Mindfulness / Analog tools / Art / Music / Literature / Film