When you don’t have a budget, you still have analytics and strategy.
PogoTec was a start-up that created a tiny, wearable camera. It was under-spec’d and over-priced. In an era when everyone carries a 4K video camera in their pocket that a child can operate, it was also user-unfriendly. The ecommerce and digital marketing team was unable to make any changes to the technical specifications, so we had to load our marketing funnel using good strategies and efficient testing.
Email marketing results
Our well-designed emails used economic copy and focused on a call-to-action, but we also A/B tested subject lines, preheader text, and CTAs. PogoTec’s email open (37.16%) and click-through (7.51%) rates exceeded industry average (20.87% and 2.16% respectively).
In January 2018, PogoTec reduced the social advertising budget which had previously supplied almost all of their followers. We wrote a strategy that included targeting followers and hashtags, relying on user-generated content, and providing honest-to-goodness human interaction. Instagram followers grew by 400% organically after that social strategy was implemented.