What I do
Copywriting
- every type of digital content
Email marketing
- content, CTAs, campaigns, landing pages
- multivariate and A/B tests for CTAs, subject lines, and email designs
SEO
- content that is primed for search engine optimization (SEO)
- taxonomies and link hierarchies for content
- analyze SEO content and keywords
UX content and user journeys
- map user journeys through websites and email
- create content for websites and apps
- create A/B tests to measure success of particular copy
Web content management
- in platforms like WordPress, Adobe Experience Platform, Shopify, Squarespace, BigCommerce, Drupal