what I do

Copywriting

• every type of digital content

Email Marketing

• content, CTAs, campaigns, landing pages
• multivariate and A/B tests for CTAs, subject lines, and email designs

SEO

• content that is primed for search engine optimization (SEO)
• taxonomies and link hierarchies for content
• analyze SEO content and keywords

UX Content and User Journeys

• map user journeys through websites and email
• create content for websites and apps
• create A/B tests to measure success of particular copy

Web Content Management

• in platforms like WordPress, Adobe Experience Platform, Shopify, Squarespace, BigCommerce, Drupal